“Throwing Down” to the Marketing World
The number is significant – 170 million. That’s how many people in the U.S. who engage with Scripps Networks Interactive’s portfolio of lifestyle media brands – HGTV, DIY Network, Food Network, Cooking Channel, Travel Channel and Great American Country – each and every month. Our desire to influence and inspire is channeled not only through television, but also online and via successful brand extensions such as Food Network Magazine and HGTV Magazine.
Earlier today at the Association of National Advertisers’ sold-out Masters of Marketing Conference in Orlando, Scripps Networks Interactive Chairman of the Board, President and CEO, Ken Lowe delivered on this key metric to more than 1,500 of the nation’s chief marketing officers and leaders from the agency and media worlds. With an invaluable on-stage assist from Food Network personality and culinary juggernaut Bobby Flay, Lowe presented his approach to entrepreneurship in today’s media landscape and our “brands creating brands” philosophy, a recipe for success in brand evolution that resonated tremendously with some of the world’s most talented marketers.
The ANA’s Masters of Marketing Annual Conference is THE marketing industry’s showcase event, bringing together the nation’s chief marketing officers and leaders from the agency and media worlds. Scripps Networks Interactive is honored to be a 2012 ANA Strategic Partner and sponsor of today’s luncheon.
And to our family of 170 million, we are honored to be your Brands for Life!